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What is Digital Marketing?

We hear the term ‘digital marketing’ everywhere nowadays.

Marketing has always been about connecting with your audience in the right place and at the time. With technology at the centre of our world, that means you need to meet them where they are already spending time: on the internet!

Digital marketing is vital for your business and brand awareness. Every brand should have a website, and if they don't, they should definitely have a social media presence or digital marketing strategy. Digital content is the way consumers learn about brand.

According to Aberdeen Group, companies with strong sales and marketing alignment can experience a 20% annual growth rate, in contrast to a 4% decline for those lacking this alignment.

What the heck is ‘digital marketing’ anyway?

Any marketing efforts that exist on and leverage online platforms.

This might be via email, social media, search engines, websites – wherever you see ads on your device. Instead of needing to track down your consumers with physical leaflets or billboards, you fit right into their pocket and pop up every time they unlock their screen. Bingo!

To be competitive in today’s world of ultra-accessibility, infinite options for the same product or service and expert marketers adept at swaying the system in their favour, digital marketing strategy is a must for a fighting chance.

What options do I have for digitally marketing my business?

The first step is to define your marketing goal. Once this is clear, you can plan which marketing tools will be the best in achieving your goal, and how they relate to each other.

These tools might include:

  1. Email Marketing (Mailchimp, Campaign Manager, Constant Content)

  2. Social Media Marketing (Instagram, Facebook, Twitter, Pinterest)

  3. Search Engine Optimisation (SEO)

  4. Pay Per Click (PPC)

  5. Content Marketing

  6. Affiliate Marketing

  7. Online PR

  8. Sponsored Content

  9. Digital Brochures

  10. Blog Posts

It is important to ensure a clear link between them so that you have a clear, consistent narrative across your entire brand story online.

What are the benefits of digital marketing for my business?

Advertising yourself online opens the floodgates for sales. If you can maximise the resources available to marketers digitally, your business has the chance to grow exponentially.

  • Expedite brand awareness – tell EVERYONE who you are!

  • Facilitate brand community – connect with your fans as they grow and engage with them.

  • Grab a hold of your consumers – Learn about them, who are they, what do they want, how can you appeal to them further?

  • Capitalise on your USP ("Unique selling proposition") – how are you different? Push your unique agenda to shine through!

  • Stay relevant – popping up across platforms will keep you top of mind for your consumers.

  • Measurable results – by setting KPIs for your channels, you can measure what works for you and spend valuable marketing budgets on the most lucrative strategies.

By setting realistic, SMART marketing goals for your business, all of the above will be within reach, no matter your size. Digital Marketing agencies can help you join the dots between your objectives, strategy and tactics across the wider context of your brand’s online presence as a whole to ensure success.

In a Nutshell

Digital marketing is not discriminatory – it works for any business.

Any marketing activity requires a handle on who your target consumer is, why they need your product and how you’ll provide it to them; it’s just that next step which needs to go virtual. Fortunately, unlike a printed ad, you will be able to measure ROI ("Return on investment") more effectively, see stats and changes in real time, and more quickly paint a picture of the dynamics of your market. This will allow you to predict behaviour, adjust investment, and increase ROI – magic.

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